Our Services
There is a consumer centric approach to everything we do.
We call it The Genius Method. We offer a blend of marketing services that help you connect with your customer in a way that is authentic and meaningful.
Strategy
Customer Understanding
The discovery of your target consumer beyond demographics. We use online surveys, focus groups and individual interviews to build your consumer persona
Competitive Analysis
Review of competitors (big or small) and a plan for your response to defend your unique brand positioning
Media Planning Strategy
We help you decide the best channels to invest your money in for the most impact with your target consumer
Brand Positioning Strategy
We can build your brand by determining its personality, voice, promise and most importantly the unique position it will own in a competitive marketplace
Tactical
Social Media Content Planning + Design
The creation of a social media calendar + content plan to keep your audience engaged at the right moments for your brand
Email Marketing
Creation of email cadence to generate brand awareness and credibility
Microsite Creation
Using Squarespace, we’re able to set up your brand’s starter website, including SEO. Check out www.blackandgenius.com as an example of our work
Want to see what we can do for your business?
Get in touch.
