Case Study

Client: Drea & Co. Home by Martina Jackson


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Background:

Drea & Co. Home is the interior design division of Martina Jackson’s lifestyle and digital marketing brand. Martina’s goal was to transform her passion in design to an e-commerce platform.

Our task was to develop a pricing strategy for her launch collection, in addition to the marketing content for each product. We assisted Martina with the product selection to ensure its alignment with her brand positioning strategy.

Services:

∙Competitive Analysis

∙Pricing Strategy

∙Product Sourcing + Marketing

 
 

Client Experience

The Image Republic provided significant value...

“I worked with Tiffaine Stephens, of Image Republic, to develop and implement our e-commerce business strategy during the launch of Drea & Co. Home. The IR provided significant value and knew how to help us learn the ropes of e-commerce, set up our online store and understand pricing and marketing strategies that we could use during launch. Tiffaine went above and beyond by providing detailed marketing and brand analysis of our company and products to ensure that we had a sound strategy in place. Thanks to her great communication skills, professional services and problem solving agility, we were able to launch seamlessly. I am truly looking forward to working with the Image Republic again for future product campaigns.”

 
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