Case Study
Client: Drea & Co. Home by Martina Jackson
Background:
Drea & Co. Home is the interior design division of Martina Jackson’s lifestyle and digital marketing brand. Martina’s goal was to transform her passion in design to an e-commerce platform.
Our task was to develop a pricing strategy for her launch collection, in addition to the marketing content for each product. We assisted Martina with the product selection to ensure its alignment with her brand positioning strategy.
Services:
∙Competitive Analysis
∙Pricing Strategy
∙Product Sourcing + Marketing